IM Rant

The Friday Rant: Testimonials vs. Reviews (And How They Sucker Us)

There isn’t a single product owner out there that doesn’t need a testimonial or review of his/her product to generate sales of it.  No matter if it’s Ewen Chia or Willie Crawford, testimonials and reviews are one of the backbones to sell a product online (aside from the sales page).  But here is the thing: [...]

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